Hello!!
Welcome to the world of marketing
If you wish to start learning Digital Marketing today and you want to grow your business through digital marketing then you are at the right place. Then I have got all the solutions to your questions that come to your mind.
Here are some of the important questions that will come to your mind
➢ What is marketing? What is the law of Marketing?
➢Why it is important to improve your communication skills?
➢ Does Digital Marketing have any future?
➢ How to build a strong brand?
Are you excited!!
If yes!!
Then you are at the right place. So just sit and relax and read this article till the end.
So in this article I am going to tell you about the secret and basic law of marketing which is useful to grow your business and personal branding.
For Whom This Article Is?
If you are student, a working professional, a freelancer, or an entrepreneur, a blogger who wants to take that first step towards Digital Marketing then this article is for you.
Topics Covered:
➢ The Law of marketing
➢ How to enter a completive market but have a unique angle?
➢ The importance of communication skills
➢ Understanding Traditional vs Digital Marketing
➢ The CATT marketing funnel and framework
➢ Need for Integrated Digital Marketing
➢ Personal Branding: Mass Trust Blueprint
Let’s begin…………………………
Definition Of Marketing.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sell itself… The aim of marketing is to make selling superfluous”
Let us now understand some laws of Marketing:
➢It is based on science and not creativity as understood by many.
➢It starts before product creation that is understanding customer needs and does not end until the product is available in the market.
➢It is about sending the right message to the right people at the right time.
➢It is a means to an end. The purpose is to build a brand and capture position in minds of customers.
➢“Marketing is a game of perception, Product is rooted in reality”. Never let marketing become more important than the product.
➢Word of mouth marketing has a strong power to it, never ignore its importance.
➢ Ads, copywriting & sales are all components of marketing.
How To Enter A Competition Market But Have A Unique Angle?
You need to have a special and unique angle — a compelling value proposition — to stand out. This is how you prove to prospective buyers that your solution is the right one.
Think about the companies you purchase from regularly. There’s a reason you choose to keep going back, whether that competitive edge is something as simple as proximity or pricing, or maybe it’s their value of service that attracts you to use them.
Your company must achieve a similar competitive edge, whether you sell products, services or some combination of the two.
Kimberly Amadeo defines the idea this way:
“A competitive advantage is what makes you better than the competition in your customers’ minds.”
The Importance Of Communication Skills
Good marketing is all about good communication.
Good communication doesn’t mean Sophisticated English, Good Communication doesn’t care about vocabulary or grammar.
Am I able to transfer my thoughts to you effectively is the only question to ask?
Write like you talk, join a conversation in people’s minds. Understand your target audience very well
Write a lot, the more you write, the better you can write (and also speak).
Writing slows down your thought process and gives you clarity
Watch Stand-up comedy Shows and sitcom (The office. Seinfeld, Friends etc.)
Think in English!!!
Understanding Traditional vs Digital Marketing
Traditional Marketing is nothing new as it’s a form of marketing that we have been exposed to at one point or another.
Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. Many of the common and most tried offline marketing tactics come under the following five major categories:
➢ Print (magazines, newspapers, etc.)
➢ Broadcast (TV, radio, etc.)
➢ Direct Mail (catalogues, postcards, etc.)
➢ Telephone (telemarketing, sms marketing, etc.)
➢ Outdoor (billboards, fliers, etc.)
Digital marketing or online marketing refers to the marketed related work that a business does through the Internet or an electronic device such as a mobile phone. Any business (regardless of its size) can leverage digital marketing to reach out to their target market, connect with prospects and convert more of them into customers/clients. Everything from search engine marketing to Facebook marketing comes under digital marketing. Some of the examples of are as follow:
➢ Ecommerce
➢Social Media Marketing
➢Content marketing
➢Email marketing
The CATT Marketing Funnel And Framework
As you see in the diagram above, the CATT Marketing Funnel consists of 5 main components and we will discuss them each one by one. But before that let us know what exactly a Marketing Funnel is.
Marketing Funnel is a step by step process for converting your potential prospect (visitor) into a customer. The CATT funnel was invented by our mentor and no. 1 Digital Marketer Deepak Kanakaraju.
Now let us discuss the process step by step:
The basic marketing strategy you need to keep in mind is the CATT Framework, where
Wealth=n ^ CATT
In the above formula, “n” refers to your Niche.
➢Niche: Your success & wealth depends on the niche you choose.
➢Content: We have to create a quality of content that the customer wants to purchase from us.
➢Attention: Then we have attracted the customer’s attention to your products or services.
➢Trust: We have to build the trust of the customer by showing your products or services are a low amount of charges or the product or service is free for you.
➢Transaction: After we build trust to the customer, so then we have to start up selling products or services to the customer.
What Is The Need For Integrated Digital Marketing?
Integrated Digital Marketing is a strategic approach to uniting communications and consumer experiences. It means having a singular voice that your client can identify across all platforms.
These platforms include paid media (paid advertising, either offline or online), earned media (such as organic search), and owned media (website user experience, social media, email, and more.
By using integrated digital marketing, you create a consistent image for your brand that is easily identifiable. Integrated digital marketing ensures that all of you campaigns, content, and approaches complement each other.
Personal Branding: Mass Trust Blueprint:
Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you.
It is the telling of your story, and how it reflects your conduct, behaviour, spoken and unspoken words, and attitudes.
“The best known will always beat the best”
Mass Trust Blueprint:
Let’s go through this blueprint in brief detail.
Learn: Start learning new skills. Learning is a very important step in every stage of life. Learn through concept, facts, procedures and research.
Work: Implement the skills you have learned by putting that on practice. Putting up your skills in to practical work will give you a better understanding of what you have learned.
Blog: Start writing blogs about your experiences you had with implementing the skills you learned. Writing will sharpen your skills.
Consult: Now you have a personal brand and some experience. You can start giving consultations to other business and thus you will start developing confidence.
Mentor: You can start mentoring people who wants to learn and become marketers. When you teach others you will learn quickly and this will also develop trust among people.
Start-up: Now you have a brand and have established a place in the market, you can start a start-up with the skills and understanding you have and start selling your services.
This cycle never ends and interlinked. So, no matter how well are you doing always follow these steps, and you’ll build an even more big Personal Brand.
Talking about Personal Branding do you know about Elon Musk who has bigger following than SpaceX and Tesla?
So personal branding is not about how much companies or business the person has. It is about the trusting that person.
This is a reason why personal branding is very powerful. Therefore the customers trust the person more than a logo or business.
When you start trusting the person, then you start trusting the brand.
When I came across one of the best digital marketing agency, I came across Digital Deepak Internship Program.
I trust DEEPAK KANAKARAJU because the great efforts done in personal branding.
Right now I am in my week 2 Assignment of the Internship Program.
I have already received my cashback for my week 1 Assignment. So if you want to learn Digital Marketing then click on the link below and you can apply for internship program.
To Enroll in the internship program-DIGITALDEEPAK INTERNSHIP PROGRAM
Conclusion:
Now we will end up with this article and go through the conclusion of this article.
Marketing starts before creating the product, it starts with understanding the customer and customer’s needs the leads to creating a product that fits.
Marketing is not just about selling. It is also about keeping an existing customer happy by communication with them so that they can remain a customer for life.
You should have unique angle in any field for number 1.
Good Communication doesn’t means you have to know all grammars or vocabulary in English. Am I able to transfer my thought to you effectively is the only question to ask.
Marketing is always marketing, this is never going to change. Digital marketing is just the medium from where we can do the marketing to the world in a seconds like Social Media, SEO and Content Writing etc. Traditional Marketing done via Radio Newspaper, Banner Ads etc.
CATT Marketing Funnel is a step by step process for converting your potential prospect (visitor) into a customer. It’s a formula by using which you can know your wealth you’re going to make.
Integrated Digital Marketing consist of different platforms which helps you to market your product to the customers in an efficient way. For ex. content marketing, email marketing, social media marketing etc.
You should build your own brand in a unique way so that people can trust you easily because people don’t trust logo or companies but the people whom they know.
Now you have read it, I appreciate your hunger to learn new things. Don’t you think marketing is easy to do?
Yaa obviously not so easy but I know you can do it.
Thank you for keeping patients and reading my article till the end!!
Comment down your questions or problems you’re facing while learning Digital Marketing!
Cheers,
Mita Dias